20+ Conversions in 120 Days – The Study Visa Funnel Built for Speed

Detailed Case Study

Category : Study & Work Visa Consulting

From Clicks to Client Calls: Scaling a Visa Funnel That Worked

Visa consulting is a competitive space. Everyone's promising fast approvals, guaranteed admissions, and “limited seats” — but few back it up with a system that actually converts interest into intent. When this consultancy approached us, they weren’t short on ambition — but they needed structure.

They had a solid track record, an experienced team, and a clear understanding of their visa offerings. But their lead pipeline was unreliable. Some days it was overflowing, other days it was dry. Campaigns lacked focus, and the cost per lead was climbing with little to show for it.

They didn’t need more noise. They needed a funnel that could scale — without breaking operations in the process.

What we worked on:

Smart Targeting with a Global Focus
We started by narrowing our ad strategy to focus on high-demand visa destinations — think UK and Belarus — while building audiences that included recent graduates, aspiring international students, and professionals looking for work permits. The goal: get in front of people actively looking, not just dreaming.

Campaigns Built for Conversion, Not Just Clicks
We created messaging that spoke directly to concerns: timelines, costs, credibility, and next steps. Combined with clean, actionable creatives and mobile-optimized lead forms, the campaigns didn’t just attract — they converted.

Scaling Responsibly, Not Recklessly
We quickly identified that lead flow was outpacing the client’s ability to follow up. Instead of dialing back spend, we advised expanding the calling team to match the new volume. No point pouring water into a leaking funnel.

Warm Funnel Retargeting
Engagement doesn’t equal conversion — unless you retarget right. We built custom retargeting segments based on ad interactions, form views, and partial submissions, guiding users back into the funnel with a clearer value proposition each time.

Daily Checks, Weekly Tweaks
We closely monitored cost per lead, drop-off points, and calling success rates. Wherever things got sluggish, we tuned the ad delivery, refreshed creatives, and rebalanced spend to prioritize quality over quantity.

What we delivered:

1,000+ qualified leads in just 4 months
20+ confirmed client conversions — with a strong upward trend
A 5X+ improvement in lead handling efficiency
A stronger, more predictable lead-to-client pipeline
A scalable funnel framework built for long-term use — not just a seasonal push

The big win here wasn’t just in volume — it was in alignment. Aligning targeting with timing. Aligning team capacity with lead flow. Aligning strategy with execution. And once that alignment clicked, client growth became less of a hope — and more of a habit.