500+ Leads. 90 Days. - One Strategy That Made Punjab Take Notice

Detailed Case Study

Category : Construction & Civil Engineering

Turning Blueprints Into Brand Presence

In the construction game, being great at what you do isn’t always enough. Especially in a region like Punjab, where word-of-mouth still rules and most builders are locked in a race of price drops and generic promotions.

This civil engineering firm wasn’t new to the market — but to many, they were still invisible. Despite a solid portfolio of projects, they hadn’t carved out a strong brand presence or a consistent source of inbound leads. And in a category where trust is everything, “just run some ads” wasn’t going to cut it.

They didn’t just want leads. They wanted to be known. So we built a strategy that gave them both.

What we worked on:

Local Positioning That Was Built to Stick
We started by defining how the brand should show up — not just as another construction vendor, but as a reliable, future-forward builder with proof to back it up. That meant sharpening messaging, using real project visuals, and dialing in the tone for the Punjabi market without sounding like every other flyer in town.

Awareness Ads That Actually Educated
Our campaigns weren’t screaming “Book Now.” Instead, they showcased previous builds, testimonials from happy clients, and a peek behind the curtain of their process. The goal? To make them look and feel like the obvious choice before the first inquiry.

Focused Lead Gen That Didn’t Waste Budget
Once the brand foundation was laid, we launched targeted lead generation campaigns across Facebook and Instagram. These weren’t generic "get in touch" forms. Every ad, CTA, and landing flow was optimized for relevance and ease.

Trust-Led Retargeting
Anyone who showed interest — whether by watching a video, clicking an ad, or visiting the form — was pulled into a retargeting loop. With a mix of project walkthroughs, credibility content, and gentle nudges, we guided warm leads to take action without overwhelming them.

Performance Optimization That Didn’t Sleep
We tracked every metric that mattered: cost per lead, conversion rates, lead quality, and engagement drop-off. And we tweaked the campaigns weekly to keep performance tight and budgets efficient.

What we delivered:

500+ qualified leads in just 3 months
A measurable lift in local brand awareness and recognition
A lead-to-client pipeline that showed tangible improvement
A scalable, ready-to-repeat marketing framework that could run beyond the campaign window

This wasn’t about chasing viral reach or short-term spikes. It was about laying the groundwork — turning a competent builder into a credible, trusted brand in a competitive space. With a foundation like that, growth isn’t a lucky break. It’s just the next phase of the plan.