From 0 to 1,000+ Leads in 12 Months – A Meta Ads Success Story

Detailed Case Study

Category : Real Estate & Civil Construction

Building Leads, Not Just Buildings

Real estate marketing isn't just about glossy photos of showrooms or saying "trusted by thousands" in bold font. It's about getting in front of the right people, earning their trust before the first call, and building a funnel that doesn’t just attract attention — it drives action.

When this construction brand approached us, they weren’t struggling — but they weren’t scaling either. Their team had the experience, the on-ground credibility, and an impressive portfolio of residential and commercial projects. But their online presence? That was another story.

Their Meta campaigns were live, but the results were lukewarm. The targeting was too broad, creatives were too generic, and the leads — when they came — were scattered and inconsistent. The potential was there. The market was active. But the marketing wasn’t doing its job.

So we did what we do best: we rebuilt the foundation — not with bricks, but with strategy, insight, and performance-first thinking.

How we laid the foundation:

Hyperlocal Targeting That Actually Worked
We scrapped the spray-and-pray targeting approach and focused solely on high-intent audiences across Chandigarh, Mohali, and Panchkula — the very markets they wanted to dominate. We tapped into behavioral signals, local interest groups, and demographic data to make sure every rupee spent was talking to the right kind of prospect.

Trust-Led Creative That Didn’t Just “Look Good”
We shifted the ad narrative from typical real estate fluff to proof-based messaging. Testimonials, real photos of past projects, and builder credibility were front and center. These weren’t ads that just got clicks — they built trust from the first scroll.

Retargeting Built Like a Follow-Up System
We didn’t let engagement go cold. Users who interacted with the initial ads were brought into a retargeting funnel that was designed to warm them up — with credibility pieces, reminders, and CTAs tailored to where they were in the decision-making journey.

Landing Page Flow That Didn’t Leak Leads
We collaborated on landing page wireframes and messaging to ensure there was no friction between ad and action. Clean layout, minimal distractions, and strong CTAs helped turn clicks into genuine consultation requests.

A Relentless Focus on Quality Over Quantity
We monitored performance not just by number of leads, but by the quality of conversations the brand was having. That meant regular feedback loops, campaign-level adjustments, and constant refinement to increase not just CTR, but actual site visits and client calls.

What we delivered:

1,000+ qualified leads over 12 months — not just inquiries, but high-intent prospects.
10X+ return on ad spend — sustained over time, not a one-off spike.
Significant increase in brand awareness and recall in the Tricity region.
A consistent flow of site visits, consultations, and high-value inquiries — the kind that move the needle.

This wasn’t just a performance win — it was a proof point that even in a crowded, hyper-competitive category like construction, strategy beats noise. And with the right targeting, creative, and funnel flow, a good brand can grow into a great one — brick by brick, lead by lead.