ROAS from 0.4 to 3 – When Optimization Becomes ROI

Detailed Case Study

Category : Personal & Business Loan Advisory

From Leaky Funnels to 3X Returns

In performance marketing, there’s nothing more painful than watching ad spend burn with little to show for it — and that’s exactly where this finance advisory brand found itself. Running campaigns? Yes. Getting results? Not really.

They were offering both personal and business loan consulting services — with solid expertise, sharp sales teams, and proven backend support. But their digital funnel was full of leaks: audiences were too broad, ROAS was stuck at 0.4, and most of the leads that did come in weren’t even remotely qualified.

They didn’t need more leads. They needed better ones. And a system that could get them, consistently — without draining the budget.

What we worked on:

Campaign Forensics: Diagnose Before Deploying
Instead of jumping straight into new ads, we audited everything — past spend, ad creative, audience data, landing flow, conversion tracking. Within days, we found the weak links: poor segmentation, unclear messaging, and bids that weren’t optimizing for value.

Audience Segmentation That Respected Intent
We rebuilt targeting from scratch, segmenting users based on financial interest, platform behavior, and prior conversion signals. No more spraying wide. Just sharp, high-intent groups that actually cared about loans — not just people who clicked.

Creative Refresh for Scroll-Stopping Performance
We launched a fresh set of creatives designed for clarity and confidence. Clean visuals. Crisp messaging. No jargon. Every format was tested — statics, carousels, short videos — with a clear value prop in the first two seconds.

Bidding & Conversion Tracking That Actually Tracked
We implemented proper pixel events, aligned objectives with conversion goals, and optimized bidding around lead quality — not vanity metrics. The algorithm finally had something worth learning from.

Performance Loops That Tightened Weekly
We didn’t just monitor — we responded. Campaigns were reviewed weekly and tweaked often: better headlines, sharper copy, audience exclusions, lookalikes — whatever it took to push the ROAS up and the CPL down.

What we delivered:

ROAS improved from 0.4 to 3 in just 3 months
Significant drop in cost per acquisition without cutting corners
A marked increase in qualified leads and loan-ready applicants
A lean, high-performance funnel built for scale — not stress

In finance marketing, there’s no space for guesswork. Every rupee has to earn its place. This project was proof that with the right analysis, strategy, and execution — even underperforming campaigns can be turned into profit-generating machines. No gimmicks. Just good marketing math.